rhetoric (noun) - using language effectively to please or persuade
grandiosity , magniloquence , ornateness , grandiloquence , rhetoric (noun) - high-flown style; excessive use of verbal ornamentation; "the grandiosity of his prose"; "an excessive ornateness of language"
palaver , hot air , empty words , empty talk , rhetoric (noun) - loud and confused and empty talk; "mere rhetoric"
rhetoric (noun) - study of the technique and rules for using language effectively (especially in public speaking)